Wells Fargo wanted to redesign the Home Equity portion of their website with enhancements driven by new company and target audience goals.

Goals included adding content for new offerings, streamlining content where possible, and enhancing existing content and tools to draw in customers and fully educate and engage them.

I worked as the information architect and user experience designer, creating a user experience model that enhanced the usability, visual appeal, and navigation of the site.

WELLS FARGO PROJECT 2 - Private Client Services